How Ambriel Helps E-Commerce Stores Prevent Fraudulent Orders and Reduce Chargebacks
In today’s e-commerce landscape, fraud is no longer a rare threat — it’s a daily operational risk. Every suspicious order, unauthorized refund, or chargeback eats directly into your margins. Ambriel offers an advanced fraud detection and scoring engine that helps online stores automatically identify and stop fraudulent transactions before they cause losses.
The Growing Challenge of Fraud in E-Commerce
- Global e-commerce fraud losses surpassed $48 billion in 2024.
- Chargebacks increased by 21% year-over-year, especially in fashion, electronics, and digital goods.
- Refund abuse and friendly fraud now account for nearly 40% of all chargeback cases.
For small and mid-size merchants, these patterns can destroy profit margins and hurt payment processor trust scores — leading to higher fees or even account termination.
How Ambriel Prevents Fraud Before It Happens
Ambriel’s Risk Scoring Engine continuously analyzes behavioral, transactional, and contextual signals from every order. Instead of relying only on blacklists or static filters, Ambriel dynamically calculates a fraud score using advanced rules and AI models.
Example Fraud Scoring Rules
| Rule | Description | Example Action |
|---|---|---|
| IP/Geolocation Mismatch | Detects if billing country ≠ IP country | +20 risk score |
| High Refund Rate Customer | Customer has >2 refunds in 30 days | +30 risk score |
| Rapid Repeat Orders | Multiple orders within 2 minutes using same card | +25 risk score |
| Email Domain Risk | Uses disposable or unknown domain | +15 risk score |
| Unusual Cart Value | Order amount 3× higher than median basket value | +35 risk score |
| Velocity Check | Too many login attempts or failed payments | +20 risk scor |
Real-World Impact: Ambriel’s Scoring Engine in Action
Across 1,200+ e-commerce sites using Ambriel’s scoring engine:
- 98.2% of fraudulent orders were blocked automatically before payment capture.
- Chargebacks reduced by 63% within the first 90 days.
- Refund requests dropped by 41% thanks to early fraud pattern detection.
- Average net margin increased by 6.8% due to fewer lost sales and operational costs.
Ambriel integrates directly with major platforms — including WooCommerce, Shopify, and PrestaShop — and can also be embedded via API for custom checkout systems.
Integration and Automation
- API-first design – Seamlessly plug into your order workflow.
- Webhook alerts – Notify your CRM or warehouse automatically when a high-risk order is flagged.
- Custom rules & thresholds – Align fraud scoring with your risk appetite.
- Audit dashboard – Review every decision for transparency and compliance.
A Romanian electronics retailer using Ambriel blocked 72 suspicious orders in a month, saving over €5,400 in potential losses.
Why Merchants Trust Ambriel
- Uses real-time intelligence combining device, behavior, and historical data.
- Privacy-compliant (GDPR-ready, no personal data sharing).
- Constantly updated with global fraud pattern feeds.
- Built to scale with enterprise-grade infrastructure on AWS.
FAQ
How can Ambriel prevent chargebacks?
By identifying suspicious transactions before payment authorization, Ambriel flags or blocks risky orders, reducing disputes and chargebacks.
What types of fraud does Ambriel detect?
Ambriel detects stolen card use, refund abuse, multiple-account fraud, account takeover attempts, and policy abuse (e.g., “free return” scams).
Can Ambriel integrate with my store’s checkout?
Yes — Ambriel supports native integration for WooCommerce, Shopify, and PrestaShop, plus REST APIs for any custom stack.
How is Ambriel different from traditional fraud filters?
Unlike static rule filters, Ambriel uses adaptive scoring that learns from new data patterns and merchant feedback, improving accuracy over time.
Conclusion
Fraud prevention is not just about security — it’s about protecting your brand, profits, and customers. With Ambriel’s AI-powered fraud scoring engine, you can confidently accept legitimate orders while blocking fraudulent ones in real-time. The result: fewer refunds, fewer chargebacks, more revenue.
Prevent Fraud. Protect Revenue. Build Trust.
Ambriel is an AI anti‑fraud and AML platform for financial institutions, using continuous monitoring and analytics to detect mule networks and suspicious activity, deliver real‑time alerts and compliance reporting, and protect revenue without disrupting customers.